Cullman Regional names new Chief Marketing Officer

Cullman Regional Medical Center, the fully accredited 149-bed health system covering a five-county service area, has announced that healthcare veteran Todd Goodall has been named as its new Chief Marketing Officer. Goodall has worked closely with Cullman Regional to drive business development in a contract capacity since March of this year. He brings more than 25 years of successful leadership experience to the facility’s leadership team.

“Todd is a consummate professional who understands today’s healthcare system and how to drive expansion for the needs of those we serve,” Cullman Regional President and CEO James Clements said. “With him at the helm, we anticipate his team will not only help transform this already growing medical facility into one that better serves not only Cullman, but also one that benefits the entire north Alabama healthcare population.”

“Cullman Regional is on the precipice of unique growth and expansion, and I am proud to be on board with its outstanding leadership team to extend its footprint,” Goodall said.

Goodall has an extensive background in healthcare and in leadership positions with large health systems including Memorial Hermann Health System, Tenet Healthcare, Dignity Health, Cancer Treatment Centers of America and Good Samaritan Hospital in Los Angeles. He brings a successful track record in strategic planning, business development and marketing to Cullman Regional and will work to not only develop innovative and collaborative relationships with the hospital and its physicians, but also create key strategic initiatives to enhance hospital growth while leading both marketing and sales teams.

He holds an MBA in healthcare administration from Marylhurst University in Oregon and a master’s in Fitness and Human Performance from the University of Houston.